Saadiyat Capital

Saadiyat Capital

What's Gone Wrong at Gucci?

We explore why has Gucci struggled post 2022 and what is happening to improve its fortunes?

Musa Iftikhar's avatar
Musa Iftikhar
Oct 04, 2025
∙ Paid

Introduction: Post-COVID Performance Deterioration

Gucci’s Financial Slide: Gucci rebounded strongly after the initial COVID-19 shock but then entered a pronounced decline. Revenue peaked at €10.5 bil…

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